Design-driven companies outperform the S&P 500 by 219%


With the right leadership and senior level support, an enterprise-wide design function that produces results can be built in less and less time. Their early efforts are already delivering strong business results with customers and winning design and industry awards.


In , David Cote, chairman and CEO of Honeywell, noticed that many things in his personal life as a consumer were getting easier and more convenient to accomplish but this had not translated into the industrial sector where Honeywell does most of its business. When the iPhone was taking off every company wanted to be the Apple of their sector. But this particular CEO has been driving the organizational change required to actually make it happen, especially in the industrial sector where he believed taking a human-centered design approach to everything touched by its customers would be a real differentiator.

To lead the effort, Honeywell hired Doug Beaudet as vice president, Global Experience Design, who brought decades of user experience design from Whirlpool and Eastman Kodak. Since , Honeywell has hired more than designers and built 10 studios around the world. The HUE team is driving end-to-end customer-centered design on hundreds of projects. Their early efforts are already delivering strong business results with customers and winning design and industry awards.

Cote knew that to achieve a real transformation quickly, he would have to get his general managers GMs to lead and own HUE in their business. He and his direct reports went through the first of what became dozens of HUE workshops that ultimately trained all of Honeywell GMs. Cote made sure his schedule allowed him to drop into these workshops to discuss the importance of HUE and directly answer any questions about the effort.

Additionally, all Honeywell leaders are required to complete an introductory HUE online course for general awareness. Adamczyk has already picked up the HUE mantle and highlighted it as a critical growth enabler.

We look forward to continuing to evolve and build on our technology and software leadership. Senior leadership commitment, design executive leadership, increasing investment, design support applied across the enterprise, prominent position for design in the organization. Over the last 4 years Porcini has built a team of designers in 11 locations around the world, most of whom are funded by the businesses they support.

We can all agree that achieving a high level of business integration, getting support from senior leadership, and building a big team to make a large corporation design centric is admirable but not without its challenges.

For Porcini, one of the biggest challenges has been building a team that can make a consumer brand in a highly competitive environment supremely relevant around the globe. In terms of the qualities of successful leaders, they must know all facets of design and its disciplines because you need to be able to jump from one design problem to another all day. You need a great degree of business savvy — a deep understanding of the business and how design can deliver the most value.

You also need empathy for your internal partners and be able to evangelize their contributions. Senior level support, design executive management, increasing investment, prominent place for design in the organization, and operating at scale across the enterprise.

His executive design leadership role is to elevate the role of design and creativity as a global competitive platform across the enterprise. After his appointment as Chief Design Officer, one of the first things Quint initiated was the definition and consolidation of the governance of design followed by getting the processes and infrastructure in place to support design scale across the organization.

This included creating a taxonomy of design, defining a talent development program, and fostering a collaborative approach to creativity for 3M Design teams. Other major accomplishments during his tenure include a global alignment of the design organization, a substantial growth of its design staff and the establishment of multiple studio locations around the globe including a new, state-of- the-art design center at the headquarters on the 3M campus in St.

Furthermore, the widespread use of design as a strategic capability is unlikely to go away anytime soon. In fact, there may be more non-traditional organizations — services, non-profit, management consulting firms, and governments — trying to build design capabilities today than ever before.

But the biggest trend among them is how many companies are becoming software driven and need to build useable, intuitive and beautiful interfaces so that people can operate them quickly and effectively.

This is harder than it seems and takes a great deal of time, skill and talent to achieve. Many of these companies have built very large design groups of people in just a few years, which is a frenzied amount of hiring and unheard-of growth compared to any time before , the era of the smart phone.

How do you think design will continue to evolve? As a result, they grow faster and with higher margins and recover faster during economic downturns. Feed efficiency rankings can change depending on how you report the data.

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I just think that it is interesting how breeders and breeds may have to position themselves A maternal breed that prized itself on say winning weight per day of age contests would get blown out the market in the long run I would argue that a economic index would swing so wildly because corn may be valued at 3 dollar a bushel or at 8 dollars a bushel. How much of the breeds economic value index is based on feedlot performance?

And how much of it is based on stayability of the cow line. If a breeder desired to make across the board improvement If a breeder would concentrate entirely on say 5 indexes They might never be rewarded financially because high maternal traits is a pretty boring subject.

Bar C K in Oregon used just the simmental associations API index less then 10 years ce bw and all the simmental associations epds were balanced dont need 5 indexs just 1 if its the right one. Shorthorn feed out tests and Durham red cattle at State fairs? Feed efficiency pathway Started by knabe The Big Show. March 30, , Logged People can't believe we have such a big moon for such a small town.

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