SWOT analysis on websites and mobile apps with usability testing


SWOT analysis on websites and mobile apps with usability testing Find out how your can use traditional SWOT Analysis to find out how user friendly your website and mobile apps are. Soon Aik is a UX Consultant at thelsman.info, one of the quickest growing online usability testing services in .

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Company Background

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It is indeed an essential tool in the organisational decision making process. The analysis will help you to examine the opportunities, threats, strengths and weaknesses of your product. With this analysis, you will get a clearer picture on what needs improvement to achieve a higher conversion rate, better sales and increased profits. First, conduct usability testing on your website or mobile app.

The aim of this is to identify your key strengths and weaknesses. Just remember that you should not be asking your friends or family to conduct the test! You need honest feedback from either existing users of your app or even people you do not know for a pair of fresh eyes. Usability testing allows you to examine the UX of your products by providing you with qualitative data such as insights as to why users are confused and leaving your site, instead of depending solely on analytical tools such as Google Analytics to reflect only when people are leaving your sites.

You might think that your website is good, but there is a grave risk of shielding yourself from the reality. From here, you should then focus to build on your strengths and eliminate weaknesses. Next, move on to conduct usability test on your direct or indirect competitors. With the test results, you get to know what are the key strengths and weaknesses of their products. Their identified weaknesses could be opportunities for you and their strengths might turn out to be an intense threat to you.

Remember, the fundamentals of SWOT analysis suggest embracing opportunities and minimising threats. Learning from the best competitors sounds just right. However, it is valuable to learn from those who underperform too! We are guided by four principles: In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, and content creators.

We serve consumers through our retail websites and physical stores and focus on selection, price, and convenience. We design our websites to enable hundreds of millions of unique products to be sold by us and by third parties across dozens of product categories.

Customers access our offerings through our websites, mobile apps, Alexa, and physically visiting our stores. We also manufacture and sell electronic devices, including Kindle e-readers, Fire tablets, Fire TVs, and Echo devices, and we develop and produce media content.

We strive to offer our customers the lowest prices possible through low everyday product pricing and shipping offers, and to improve our operating efficiencies so that we can continue to lower prices for our customers. We also provide easy-to-use functionality, fast and reliable fulfillment, and timely customer service. In addition, we offer Amazon Prime, an annual membership program that includes unlimited free shipping on tens of millions of items, access to unlimited instant streaming of thousands of movies and TV episodes, and other benefits.

We believe that the principal competitive factors in our retail businesses include selection, price, and convenience, including fast and reliable fulfillment. You can find more information about the business in Amazon.

Low cost structure, the largest merchandise selection and a huge number of third party sellers. Amazon is the largest online retailer in the world. Amazon growth rate compared to e-commerce sales growth in U. Amazon financial reports [1] and Digital Commerce [2].

Note that Amazon has grown much faster than the entire U. What is the key to such success? A low-cost structure leads to lower prices, which combined with a huge range of products, results in a better customer experience. All of these factors lead to faster business growth for Amazon. Amazon follows a cost leadership strategy, but so do many other online and offline retailers. Why then does Amazon outperform them?